Keep in mind when planting that Cowardly Lion is thought of as tender, so remember to wait until your soil is warm and the night time temperature is well above freezing before moving outside.
By our calculations, you should look at sowing Cowardly Lion about 91 days before your last frost date.
As Cowardly Lion is tender, ensure temperatures are mild enough to plant out - wait until after your last frost date to be on the safe side.